Our Mission
At FDW, our mission is to empower individuals to create homes they truly love. We believe that everyone deserves a comfortable, stylish, and functional living space, regardless of budget. This belief drives us to offer a diverse selection of high-quality products at exceptional value, ensuring that everyone can find the perfect pieces to enhance their home. We are committed to providing a seamless and enjoyable shopping experience, from browsing our website to receiving your order, and we strive to build lasting relationships with our customers based on trust and satisfaction.
We are dedicated to continuously improving and expanding our product offerings to meet the evolving needs of our customers. We listen to feedback, analyze trends, and innovate to ensure that we are always providing relevant and desirable home solutions. Beyond just selling products, we aim to be a resource for home inspiration and practical advice, helping our customers create spaces that reflect their unique style and enhance their everyday lives.
Our Story
FDW’s story began in 2017 with a simple yet powerful idea: to make quality home furnishings accessible to everyone. Founded by Alta Benson with a modest initial investment and a strong belief in providing value, the company first focused on mattresses. Operating from a small warehouse, FDW quickly gained a reputation for offering durable, well-made products at prices significantly lower than traditional retail stores. This commitment to value resonated with customers, leading to steady growth and a loyal customer base.
As FDW’s popularity grew, so did its ambition. Recognizing the increasing demand for a wider range of home goods, the company strategically expanded its product lines. This expansion included venturing into new categories such as dining furniture. This period marked a significant turning point for FDW, transforming it from a niche provider into a comprehensive home furnishings destination. This expansion was also accompanied by improvements in logistics and customer service, ensuring that the company could continue to deliver a positive experience even as its customer base grew.
Throughout its history, FDW has remained steadfast in its core values: quality, affordability, and customer satisfaction. This unwavering commitment has been the driving force behind the company’s continued success. From its humble beginnings to its current position as a trusted provider of home solutions, FDW has consistently strived to provide customers with the best possible products and shopping experience. Looking to the future, FDW remains dedicated to innovation, improvement, and helping customers create homes they truly love.
Meet our Team
Alta Benson
Alta Benson brought the creative vision to FDW. With a keen eye for design and a passion for creating beautiful and functional spaces, she spearheaded the development of FDW’s product aesthetic. Alta’s focus on style and comfort ensured that FDW’s offerings not only looked great but also enhanced the everyday lives of customers.
Sharon West
Sharon West was the driving force behind FDW’s operational excellence. Her expertise in logistics and supply chain management streamlined the company’s processes, ensuring efficient sourcing, manufacturing, and delivery. Sharon’s dedication to building strong relationships with suppliers and her focus on cost-effectiveness played a crucial role in FDW’s ability to offer high-quality products at competitive prices.
Daniel Robert
Daniel Robert championed FDW’s commitment to customer satisfaction. With a deep understanding of customer needs and a focus on building strong relationships, he instilled a culture of empathy and responsiveness within the company. Daniel’s dedication to providing exceptional customer service has been instrumental in building FDW’s loyal customer base and solidifying its reputation as a trusted brand.